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Keywords: Situational crisis communication theory
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Journal Articles
Journal Articles
Corporate Communications: An International Journal (2024) 29 (4): 550–566.
Published: 08 August 2023
...Courtney D. Boman; Erika J. Schneider; Heather Akin Purpose This study aims to explore how source type can influence organizational assets proposed by source credibility theory (SCT) when paired with matched situational crisis communication theory (SCCT) strategies for accidental, preventable...
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