..., respectively negative moral emotion and skepticism. Findings The study found that compared to the standalone corrective action or the hybrid strategies combining CSR-based response and corrective action, people considered the scansis-stricken company employing a CSR-based strategy unrelated to the scansis...

... between promised and actual environmental engagement widens. Furthermore, the study finds that these effects are mediated by reduced attribution of intrinsic motivation and perceived authenticity, alongside increased attribution of extrinsic motivation and heightened skepticism toward the organization’s...

...Sarah Marschlich; Ellis Hurtado Purpose Accusations of greenwashing and corporate scandals have increased individuals’ skepticism of companies and their CSR claims. As a result, corporations seek to improve individuals’ perceptions of the credibility and authenticity of their CSR communication...

... perceptions. Corporate social advocacy CSA Company-issue fit Corporate hypocrisy Skepticism A recent trend in corporate communication, known as corporate social advocacy (CSA), involves corporate public statements or actions addressing potentially controversial social issues. Taking a stand...

... on particular conditions – CSA will also lead to an increase in both boycotts and skepticism. Practical implications This study will contribute to scholars’, practitioners’ and consumers’ understanding of the causes and effects of CSA. The way in which political polarization is potentially causing CSA puts...

... in the context of corporate-NGO partnerships, and whether consumer skepticism and consumer trust mediate the proposed relationships. Design/methodology/approach An online experiment was conducted (N = 298) to examine the theoretical predictions, involving a 2 (CSR motive: firm-serving/public-serving...