... sample of communication executives to provide novel insight into the state of AI implementation and use in large corporate communication departments. Artificial intelligence CommTech Digitalization Sociotechnical systems Communication departments Skills Tasks Technology Roles Processes...

... The study argues that the challenge to conduct reliable measurement is threefold: first, communication professionals have to understand and develop skills how to conduct evaluation; second, they have to evaluate whether communication activities have reached those goals in practice; and finally, they have...

.... Addresses the proposition that the central tenet of successful leadership is the building, consolidating and maintenance of successful relationships. These relationships are increasingly being identified as the cornerstone of the soft skills needed to manage and lead organizations of the twenty‐first...