...Andriy Kovalenko Purpose The slogans adopted by higher-education institutions usually target all college stakeholders without differentiation, even though these stakeholders may have quite different connections to the organization. The purpose of this paper is to understand whether...

...Syed Tariq Anwar Purpose – The purpose of this paper is to investigate and analyze company slogans which play an important role in corporate identity and corporate communications. Design/methodology/approach – By discussing relevant literature, morphological issues (word formation...