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Keywords: Social CEO
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Journal Articles
Corporate Communications: An International Journal (2018) 23 (3): 326–341.
Published: 30 May 2018
... and CEOs should try to stay consistent when it comes to creating a public CSR message. The following section will review the existing literature on CSR communication and social CEO and explain why they may influence the organization-public relationship (OPR) and stakeholders’ behavioral intention...
