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Keywords: Social media advertising
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Journal Articles
Corporate Communications: An International Journal (2020) 25 (3): 495–513.
Published: 23 June 2020
... are presented. Theoretical and practical implications for social media advertising on Twitter are also discussed. A central premise in communication research is that messages from trustworthy and expert sources are more persuasive than those from less expert and trustworthy ones (McGuire, 1969...
