Keywords: Social media marketing
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Journal Articles
Corporate Communications: An International Journal (2023) 28 (5): 788–810.
Published: 04 July 2023
...Dominyka Venciute; Vilte Auruskeviciene; James Reardon Purpose The purpose of this paper is to examine the impact of social media marketing on new venture performance utilizing Structure-Conduct-Performance (SCP) theory. Design/methodology/approach A survey approach was employed...

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