... attitude, interactive resources, responsiveness and conversation of 29,078 posts on 135 corporate fanpages of companies from six Latin American countries. Findings The results show that companies have a low interest in managing communication from a dialogic perspective on the social network, not only...

... in the wake of the 2010‐2011 vehicle recall crisis: and what comments/posts by the social media team – who act as “admins” of the social networking site to communicate with stakeholders and fans – indicate components of the stewardship model. Design/methodology/approach Using Kelly's stewardship model...

..., or if these businesses prefer to delete or ignore the critical voices. Communication Communication technologies Public relations Customer satisfaction Stakeholder analysis Social networks Corporate image Between January 29, 2011 and February 20, 2011 I surveyed the official Facebook pages of the ten...