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Keywords: Social psychology
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Journal Articles
Corporate Communications: An International Journal (2016) 21 (3): 388–408.
Published: 01 August 2016
...Jonas Oliveira; Graça Azevedo; Fátima Borges Purpose – Drawn on social psychology theory of impression management (IM), the purpose of this paper is to assess the way Portuguese managers build their narratives in chairman’s statement (CS) to manage stakeholders’ perceptions on corporate image...
