...Tom Isaacson; Anastasios Theofilou Purpose Football is the world's most popular sport and the role of football on campus is of interest to university public relations (PR) and management professionals tasked with operations, promotions and reputation management. The purpose of the study...

...Jacco van Sterkenburg; Matthias de Heer; Palesa Mashigo Purpose The aim of this article is to examine how professionals within Dutch sports media give meaning to racial/ethnic diversity in the organization and reflect on the use of racial stereotypes in sports reporting. Design/methodology...

...Chris Kambitsis; Yvonne Harahousou; Nicholas Theodorakis; Giannis Chatzibeis This research attempted to investigate why sport themes are used in advertisements, and the motives that lead companies and advertisers to use sport celebrities and sport concepts in advertisements. The detailed...

...Athanasios Laios; Nikos Theodorakis Communication is one of the most important functions of management. Coaches of team and individual sports should know how to communicate successfully with athletes and assistants in order to maximize individual and team performance. A lack of communication means...

...Christeen George; Andrew Hartley; Jenny Paris Whilst the participation of women in sport can be traced back at least as far as 1000BC, there is evidence to suggest that barriers to women’s participation in sport still exist. One possible barrier that can be investigated is the representation...

...Francis Farrelly; Pascale Quester; Peter Smolianov Academic research in the area of sports marketing has concentrated on bi‐lateral relationships, such as that linking a sponsor with the recipient of support, or that between the audience and a particular sport. Yet the industry, made of many...

...Pascale Quester Sponsorship is an important communication tool yet evidence of its effectiveness is often sketchy as many sponsors fail to conduct rigorous evaluation programmes. Suggests that this study of a major Australian sporting event over three years, that certain conditions, such as naming...