... marketing Inclusive sponsorship activation Sponsorship Gender equity Sports The world of sport and the major sporting events connected with it play an increasingly important role as a court to address various major societal issues, particularly regarding diversity and inclusion, whether...

...Laios Athanasios Purpose The purpose of this research was to explore the communication barriers among coaches and players in professional sports, define the basic communication principles, and suggest methods of improving the communication process. Design/methodology/approach The sample...

... relations is essential to the future success of the sport but the reality is that it is not fully implemented to the extent that it should be or that many in the game would like it to be. If cricket is to have a viable future, it must address its image problems and become more appealing to a demographically...