... to the promotion of a new line of sportswear. This pattern was especially prevalent on Facebook pages associated with large retailers and major manufacturers of household and personal products. Communication Communication technologies Public relations Customer satisfaction Stakeholder analysis Social...

... choices in brand management and corporate communications. Brand management Corporate communications Brand equity Stakeholder analysis Next, we review the literature in the two relevant domains of corporate spin‐off performance and spin‐off branding strategy. A list of spin‐offs...

... .) © Emerald Group Publishing Limited 2010 Corporate communications Stakeholder analysis Issues Strategic planning Society today is characterized by multiple collectives (Heath, 2006, p. 95) of different stakeholders, whose interests are often diverse. These various stakeholders...

... communications Stakeholder analysis The corporation's role as a social institution, with responsibilities extending beyond its shareholders, has been argued in the management literature for decades (Davis, 1960 ; Drucker, 1946 ; Gao and Zang, 2006 ; Harrison and Freeman, 1999). Employees, customers...

...” approach focus is on contextual consequences (Winn, 2001 ; Savage et al., 1991). Stakeholder analysis Corporate communications Strategic planning Networking “You don't know what you got till it's gone” has become a timely wisdom for corporations today. With an unstable economy...

... Stakeholder analysis Strategic marketing Social theories With the “revealing of the corporation” and the rise of corporate marketing the concept of corporate brand management shifts from the more intrapersonal based view of brand management towards a more interpersonal approach for understanding...

... 2009 Corporate communications Corporate identity Corporate social responsibility Stakeholder analysis Worldwide web Current research in corporate communication indicates the significant rise in the use of corporate web sites for the reporting of corporate social responsibility (CSR...

... corporate identity with the aim of relationship management. © Emerald Group Publishing Limited 2009 Stakeholder analysis Corporate identity Corporate image Employee attitudes For purposes of the current paper, corporate identity is defined as the self‐presentation of a company...

... external and internal stakeholders indicating that some organizations are messaging to both groups. © Emerald Group Publishing Limited 2009 Corporate social responsibility Mission statements Stakeholder analysis Content management Corporate communications Corporate social...

... as to whether preparers are acting in accordance with this rationale. © Emerald Group Publishing Limited 2008 Investors Financial reporting Stakeholder analysis Symbolism Australia Not surprisingly studies have found that poor performers were significantly more likely to favour passive...

... communication processes are directed towards establishment of structure and stability in organizing, while external communication processes are directed towards innovation by facilitating identification of directions for corporate development (Kreps, 1990). Corporate image Communication Stakeholder...

... at a more informal level, such as government watchdogs who present informed opinions on what is going on. Communication management Stakeholder analysis Negotiating Channel relationships Many authors stress that continuous reflection by organizations on their environment, their “biotope...

... corporate case from the oil industry. © Emerald Group Publishing Limited 2008 Corporate social responsibility Communication management Stakeholder analysis Channel relationships Oil industry The concept of CSR is blurred and fuzzy (Lantos, 2001). The definition and dimensions of CSR...

... responsibility Stakeholder analysis Communication management Channel relationships Switzerland Nowadays, it is becoming increasingly important for companies to communicate their corporate social responsibility (CSR) as such activities may influence opinion leaders' behaviors regarding a target...

...[…] The stakeholders who are or become more aware and active can be described as publics (Grunig and Repper, 1992, p. 125). © Emerald Group Publishing Limited 2008 Corporate social responsibility Stakeholder analysis Public sector organizations Some US public relations scholars have, however...

.... Lan (2006) , in a study of public relations and strategy, found that relationships can lead to competitive advantage because they are valuable, rare, difficult to imitate and hard to be substituted. © Emerald Group Publishing Limited 2007 Stakeholder analysis Corporate identity...

... responsibility Stakeholder analysis Germany “If stakeholders are to feel and act positively towards a company, it will be in reciprocation for that company making a contribution to their lives” (Lewis, 2001 , p. 35). The combination of social and economic contributions that a firm makes to its...

... Communication Stakeholder analysis Corporate communications Public relations Employee relations Practitioners see internal communication as an important, challenging area (Robertson, 2004, p. 17 ; FitzPatrick, 2004, p. 19) which affects the ability of organisations to engage employees (Kress, 2005...

... be contacted at: kdhir@berry.edu © Emerald Group Publishing Limited 2007 Conflict resolution Stakeholder analysis Nigeria Oil industry The oil sector is the lifeblood of Nigerian economy, generating 95 percent of its foreign exchange earnings and 80 percent of government revenues...

.... © Emerald Group Publishing Limited 2006 Stakeholder analysis Intangible assets Public relations Corporate governance Auditing John C. Whitehead was Deputy Secretary of State in the Reagan Administration; a Director of the New York Stock Exchange; Chairman of the Securities Industry...