... is often not used dialogically. While research on corporate stakeholder engagement online has provided several explanations for the absence of dialogue, the question arises as to what role commercial social media can play in engaging stakeholders in the context of CSR and how this role can...

... be listened to 24/7, compared with the traditional customer and employee satisfaction or engagement surveys that are usually conducted only once a year. Corporate listening Stakeholder engagement Voice of customers Voice of employees Voice of stakeholders Achmea International, The Netherlands...