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Keywords: Stakeholder identity
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Journal Articles
Identity matters: How the relevance of a crisis to organizational and stakeholder identities influences reputation damage
Available to Purchase
Corporate Communications: An International Journal (2019) 24 (1): 115–127.
Published: 22 November 2018
... to stakeholders’ identity. Design/methodology/approach A total of 299 participants based in the USA were recruited online using the Amazon Mechanical Turk platform. The study uses a 2 (relevance of crisis to organizational identity: low vs high) × 2 (relevance of crisis to stakeholders’ identity: low vs high...
