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Keywords: Startups
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Journal Articles
Corporate Communications: An International Journal (2019) 24 (3): 532–552.
Published: 17 July 2019
...Cen April Yue; Patrick Thelen; Katy Robinson; Linjuan Rita Men Purpose The purpose of this paper is to compare Fortune 200 and top startup chief executive officers’ (CEOs) communication strategies on Twitter and the effectiveness of these strategies in influencing public engagement. Specifically...
