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Keywords: Stereotype content model
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Journal Articles
Corporate Communications: An International Journal (2024) 29 (6): 1013–1033.
Published: 09 July 2024
.... Corporate social responsibility Corporate ability Negative word-of-mouth Coping behavior Stereotype content model Cue diagnosticity In today’s digitally connected world, social media platforms have become a popular venue for individuals to share their experiences and opinions about products...
