...Britta C. Brugman; Miel Groten Purpose This preregistered study investigated whether heritage storytelling becomes more effective as more of an organization's past is shared. We tested direct effects of increasing the amount of historic information on heritage, reputation, and legitimacy...

... 2024 09 11 2024 13 12 2024 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Newsroom Corporate communication Artificial intelligence Switzerland Integrated communication Digitalisation Storytelling Strategic topic management...

... and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Heritage marketing Corporate communications Branding strategy Brand heritage Storytelling...

...Sara Spear; Stuart Roper Purpose Storytelling is claimed to be an effective way of communicating corporate strategy within organisations. However, previous studies have tended to focus holistically on storytelling in organisations rather than investigating how different groups may use...

... responsibility Corporate self‐storying Differentiation Conformity Legitimacy Corporate communications Storytelling I like the way of thinking where you cooperate on those issues […] instead of everybody saying “we're the best, we're the best” […] I don't think we have to fight each other when...

...Roy Langer; Signe Thorup Purpose This paper aims to argue for and apply a polyphonic approach to corporate storytelling and organisational change communication. A participatory action research project demonstrates how recently developed inclusive methodologies that seek to create employee...

...Christina Kirsch Presents a case study of a new approach to collective storytelling in companies using a highly participative approach in order to create believable and authentic corporate films. An Australian company in the process industry had undergone a large‐scale organizational change project...