... and exerted pressure on political actors through strategic communication. Design/methodology/approach Drawing on qualitative documentary analysis, the study examines union newspapers, brochures, internal publications, press archives and personal memoirs to identify the communicative tools and tactics used...

...Jon Martin Larsen; Anna Berbers; Audra Diers-Lawson Purpose This study interrogates the strategic communication embedded in LGBTQ+ inclusion action plans across Nordic and Northern European countries. It critically examines how these public policy tools function as communicative artifacts...

... and contextualization, which influences how Big Tech companies are constructed as public good for audiences. Corporate legitimacy Public interest framing Big Tech Strategic communication Media relations Figure 1 Public interest appeals by different corporations in news coverage (2002–2020). Source...

... derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence Public relations Strategic communication Latin America...

.... By applying the RICSI to strategic communication research, this case study highlights the crucial role of alignment, clarity of intent, stakeholder engagement and organisational culture in implementing CSI. This underscores the importance of strategic communication in this area. The evolution from CSR...

...) and Verčič and Ćorić (2018) further emphasize the need for corporations to integrate transparency and responsibility into their communication strategies, particularly in the context of sustainability. Strategic communication Corporate communication Strategic silence Greenwashing Fashion industry...

... Diversity Equity Inclusion Public relations Strategic communication Latin America The Caribbean Contextual variables Although significant research has been developed in the Global North regarding diversity, equity and inclusion (hereafter, DEI) in the communication field, the subject has been...

... attribution to the original publication and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Sustainability Niche construction Corporate sustainability communication Strategic communication Transformational communication...

... and lead to formulations of unfulfilled promises. Christiane Marie Høvring can be contacted at: cmoh@mgmt.au.dk Digital communication Internal communication Internal social media Literature review Strategic communication In the rapidly changing world of work, organizations...

... communication Risk communication Emergency communication Media Governmental communication Strategic communication Trust COVID-19 first made its appearance in China on December 31, 2019 and spread quickly to South Korea, Iran, Italy and across Europe and then the rest of the world. The World Health...

... 2023 14 02 2023 14 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only CEO discourse CEO letter Strategic communication Corporate communication Strategic levers CEO performance The leverage of top executives in publicly...

...Abyshey Nhedzi; Caroline Muyaluka Azionya Purpose This study answers the call for research and theorising exploring ethical communication and brand risk from the African continent. The study's purpose was to identify the challenges that strategic communication practitioners face in enacting...

... of Strategic Communication , Vol. 13 No. 2 , pp. 110 - 132 , doi: 10.1080/1553118X.2019.1575830 . Freberg , K. (2022), Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , 2nd ed. , Sage , Thousand Oaks, CA . Galloway , C. and Swiatek...

... the traditional focus on whether ISM fail or succeed, the paper offers new understandings of how managers' sensemaking of ISM changes over time, leading to changes in the actual usage of and communication on ISM. First, a theoretical framework is developed based on literature on strategic communication in PSOs...

...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode . Corporate social responsibility Strategic communication Corporate reputation Strategies Communication channels...

... 2021 14 04 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only UK Strategic communication Crisis response Data breach Crisis capacity Stakeholder relationship model Both industry and academic publications define data breaches...

... Strategic communication Strategy Multidisciplinarity Scholars and practitioners from different fields have been claiming themselves accountable for managing communication in the internal arena for years, placing internal communication as part of the theoretical backgrounds each of them follow...

... of the recommendations made by literature for an excellent PR practice. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Framework Relationship management Strategic communication Public relations Financial services sector Albert Anani-Bossman...

...Angela Preciado-Hoyos Purpose The purpose of this study is to determine the perception of communication and PR agency directors in Colombia regarding strategic communication and its relationship with consultancy when involved with three types of activities: bringing the context close...

... © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Crisis communication Public relations Strategic communication Public relations agencies Communication consulting Organizations facing serious crisis situations often hire specialized PR...