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Keywords: Strategic communication campaign
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Journal Articles
The impact of public relations on visibility of Croatian non-profits
Available to Purchase
Corporate Communications: An International Journal (2020) 25 (1): 87–97.
Published: 06 February 2020
... in the period before and after the strategic communication campaign. Findings Strategic communication campaign enhanced the visibility of Foundation “Croatia for Children” in national and local Croatian media and positioned it as the primary instance for children without an adequate parental care...
