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Keywords: Strategies
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Journal Articles
Corporate Communications: An International Journal (2021) 26 (5): 1–15.
Published: 21 May 2021
...Oyindamola Abiola Ajayi; Tsietsi Mmutle Purpose The purpose of this paper is to explore how the communication of corporate social responsibility (CSR) contributes towards a favourable corporate reputation. It explores the communication strategies and channels organisations deemed reputable...
