Keywords: Supermarket CSR consumer interactivity
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Journal Articles

The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults’ perception of UK supermarkets’ corporate brand image and reputation

Britt Denise Lauritsen, Keith J. Perks
Journal: Corporate Communications: An International Journal
Corporate Communications: An International Journal (2015) 20 (2): 178–195.
https://doi.org/10.1108/CCIJ-09-2013-0065
Published: 07 April 2015
..., interactive CSR communication could cultivate a more dedicated and satisfied consumer audience (Morsing and Schultz, 2006). Thus we propose: © Emerald Group Publishing Limited 2015 UK CSR communication Consumer interactivity Corporate brand image and reputation Supermarket CSR consumer...
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