.... Design/methodology/approach The discussion is specifically informed by the literatures on brand heritage, family business, and the notion of hybrid identities. To illustrate this typology of history communication in family businesses the paper relies on web site observations in Sweden and German‐based...

...W. Timothy Coombs; Finn Frandsen; Sherry J. Holladay; Winni Johansen; Orla Vigsø; Maja von Stedingk Wigren Purpose The incident in 2006 at the Vattenfall owned plant in Forsmark turned out to be one of the most serious ever in Sweden. Vattenfall's communication during this crisis did not meet...

... commercial banks. Design/methodology/approach Theory draws on key research in the field of organisational change and corporate identity. A qualitative methodology is used to investigate a large portion of the savings banks movement in Sweden. Findings The shift in culture is a result of decreasing...

... developers argue for the development of wind energy in Sweden. Findings The study shows that wind power developers proffer a necessity‐ability‐acceptability line of argument that relies not only on the convincing character of claims grounded in premises, but also on the persuasive character of values...

... research and a reconsideration of educational programs regarding management, marketing and marketing communications. © Emerald Group Publishing Limited 2006 Marketing communications Marketing strategy Competitive strategy Sweden The emergence of integrated marketing communications...