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Keywords: Symbols
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Journal Articles
Bridging the communication gap: dolphin‐safe “ecolabels”
Available to Purchase
Corporate Communications: An International Journal (2000) 5 (4): 185–190.
Published: 01 December 2000
... the product. Appropriate communication in the form of symbols reinforces messages. Ecolabels enable consumers to articulate their preferences for environmental friendly products. Consumer beliefs are highly regarded as they serve to simplify the cognitive process of decision making. This study examines...
