Keywords: Target-group specific CSR communication
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Journal Articles
Corporate Communications: An International Journal (2015) 20 (2): 128–143.
Published: 07 April 2015
... and thus persuasion, an experimental design should be used including the manipulation of the level of involvement as well as the manipulation of ability. Practical implications – The findings suggest that CSR involvement can be used as a base for target-group specific CSR communication in order...

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