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Keywords: Technology acceptance
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Journal Articles
Not a silver bullet (yet): exploring the use of artificial intelligence and its determinants in communication agencies
Available to Purchase
Corporate Communications: An International Journal (2026) 31 (1): 71–87.
Published: 20 May 2025
... 2024 02 05 2025 03 05 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Communication agency UTAUT Technology acceptance Artificial intelligence Value creation Strategy In autumn 2022, the company OpenAI released its...
Journal Articles
Artificial intelligence in corporate communications: determinants of acceptance and transformative processes
Available to Purchase
Corporate Communications: An International Journal (2025) 30 (1): 124–138.
Published: 11 October 2024
... individual and organizational AI readiness. By reflecting both micro- and macro-level determinants of AI acceptance, a more holistic understanding of effective change management initiatives related to AI integration can be fostered. Originality/value By proposing an extension to the technology acceptance...
