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Keywords: Technology acceptance
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Journal Articles
Corporate Communications: An International Journal (2026) 31 (1): 71–87.
Published: 20 May 2025
... technologies have been the subject of considerable attention in the literature. In this context, Technology acceptance models have emerged as a prominent area of research (Venkatesh et al., 2003). The objective of such models is to ascertain how users respond to new technologies and the factors...
Journal Articles
Corporate Communications: An International Journal (2025) 30 (1): 124–138.
Published: 11 October 2024
... individual and organizational AI readiness. By reflecting both micro- and macro-level determinants of AI acceptance, a more holistic understanding of effective change management initiatives related to AI integration can be fostered. Originality/value By proposing an extension to the technology acceptance...
