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Keywords: Temporal framing
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Journal Articles
Exploring construal level matching effects: focusing on descriptive norms and temporal framing in environmental cause-related communication contexts
Available to Purchase
Corporate Communications: An International Journal (2025) 30 (3): 432–451.
Published: 06 November 2024
...Chung In Hazel Yun; Yeonsoo Kim; Y. Greg Song Purpose To enhance the effectiveness of environmental cause-related marketing (CRM) message design, this study identifies two key factors: descriptive social norms (provincial vs general) and temporal framing (near-future vs distant-future). Drawing...
