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Keywords: Thailand
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Journal Articles
The representation of Thainess, a historical journey of the Tourism Authority of Thailand's public relations (1979–2022)
Available to Purchase
Corporate Communications: An International Journal (2026) 31 (3): 438–456.
Published: 04 March 2026
...Woralan Kongpolphrom; Napawan Tantivejakul Purpose To analyse the representation of Thainess in the Tourism Authority of Thailand ( TAT)'s public relations campaigns targeting international audiences throughout four-decade history (1979–2022) and to examine changes in the representation...
Journal Articles
The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941)
Available to Purchase
Corporate Communications: An International Journal (2024) 29 (1): 9–23.
Published: 25 August 2023
...Napawan Tantivejakul Purpose This research aims to explore the origin of tourism public relations (PR) in Thailand as practiced by the State Railway of Siam (SRS) prior to the Second World War when rail travel was still a new form of transportation in the country. Design/methodology/approach...
Journal Articles
Nineteenth century public relations: Siam's campaign to defend national sovereignty
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Corporate Communications: An International Journal (2020) 25 (4): 623–638.
Published: 27 July 2020
... Thailand Faculty of Communication Arts, Chulalongkorn University This article develops on earlier research on the development of public relations (PR) in Siam in the reign of King Chulalongkorn (Tantivejakul, 2015 , 2019a). Tantivejakul (2015) provided a broad and general picture of PR...
