...Woralan Kongpolphrom; Napawan Tantivejakul Purpose To analyse the representation of Thainess in the Tourism Authority of Thailand ( TAT)'s public relations campaigns targeting international audiences throughout four-decade history (1979–2022) and to examine changes in the representation...

...Napawan Tantivejakul Purpose This research aims to explore the origin of tourism public relations (PR) in Thailand as practiced by the State Railway of Siam (SRS) prior to the Second World War when rail travel was still a new form of transportation in the country. Design/methodology/approach...

... methodology. Historical evidence was gathered through primary and secondary data sources. Primary data sources consist of both unpublished and published original documents. Unpublished documents used are kept in the form of microfilms and special documents at the National Archives of Thailand. Unpublished...