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Keywords: Thainess
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Journal Articles
The representation of Thainess, a historical journey of the Tourism Authority of Thailand's public relations (1979–2022)
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Corporate Communications: An International Journal (2026) 31 (3): 438–456.
Published: 04 March 2026
...Woralan Kongpolphrom; Napawan Tantivejakul Purpose To analyse the representation of Thainess in the Tourism Authority of Thailand ( TAT)'s public relations campaigns targeting international audiences throughout four-decade history (1979–2022) and to examine changes in the representation...
