... theoretical framework of IMC principles and numerous marcom strategies for operating during the COVID-19 pandemic, thus providing relevant implications for academia and industry. Šerić et al. (2015) proposed a novel conceptualization of IMC that includes seven basic principles...

... and communication managers varies between organizations, and could also be subjected to change within an organization. The purpose of this paper is to conceptualize institutionalization of communication management as a process. It aims to develop a theoretical framework that integrates important factors...