...Shirley Leitch; Judy Motion In this article, van Riel’s theory of common starting points is applied to an organisation in order to further our understanding of the way in which multiplicity may be managed within the corporate identity mix. The article begins by outlining the challenges...

...Richard J. Varey This concise and engaging history book charts the emergence of a range of theories showing why each emerged and the social and intellectual context in which each arose. Written by two influential French scholars of communication and media, with expert translation by Susan...

...Craig Whittaker Considers the role of communication theory in the study of corporate communication outlining an approach whereby the former can be integrated into the latter so as to provide maximum benefit for educators, students and professionals. Offers various definitions of corporate...