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Keywords: Theory of planned behavior
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Journal Articles
Corporate Communications: An International Journal 1–18.
Published: 31 July 2026
...Emma Tolderlund Vegel; Alexander Buhmann; Jens Seiffert-Brockmann Purpose This study advances and empirically tests an extended theory of planned behavior (TPB) model to explain communication practitioners' intention to conduct measurement and evaluation (M&E) at the level of communication...
Journal Articles
Corporate Communications: An International Journal (2023) 28 (3): 451–468.
Published: 31 January 2023
...Joon Kyoung Kim; Holly Overton; Khalid Alharbi; Jackson Carter; Nandini Bhalla Purpose Using the theory of planned behavior (TPB) as a theoretical framework, this study investigates individual level psychological determinants of individuals word-of-mouth (WOM) intentions as a way to support...
Journal Articles
Corporate Communications: An International Journal (2022) 27 (4): 623–640.
Published: 01 April 2022
...Anthony L. Fulmore; Julia A. Fulmore; Enoch K. Asare Purpose The theory of planned behavior was used as a guiding framework to explore how undergraduate business students, employed full-time, perceived the influence of their first class in business ethics on ethical awareness and ethical behavior...
