Keywords: Theory of planned behavior
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Journal Articles
Corporate Communications: An International Journal (2023) 28 (3): 451–468.
Published: 31 January 2023
...Joon Kyoung Kim; Holly Overton; Khalid Alharbi; Jackson Carter; Nandini Bhalla Purpose Using the theory of planned behavior (TPB) as a theoretical framework, this study investigates individual level psychological determinants of individuals word-of-mouth (WOM) intentions as a way to support...
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