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Keywords: Tourism
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Journal Articles
Corporate Communications: An International Journal (2013) 18 (1): 110–118.
Published: 25 January 2013
... at: dave.gelders@gmail.com © Emerald Group Publishing Limited 2013 Tourism Cities Consumer behaviour City events City branding City marketing Effect Differentiation Duration This paper focuses on the impact of city events as a tool of city branding on tourists' image of the city...
