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Keywords: Tourism PR
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Journal Articles
The representation of Thainess, a historical journey of the Tourism Authority of Thailand's public relations (1979–2022)
Available to Purchase
Corporate Communications: An International Journal (2026) 31 (3): 438–456.
Published: 04 March 2026
... Limited Licensed re-use rights only National identity Thailand Tourism PR Language of tourism Public relations history Thainess The representation of national identity in tourism promotion has long been central to the construction of a country's global image (Kunczik, 2009 ; L'Etang...
Journal Articles
The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941)
Available to Purchase
Corporate Communications: An International Journal (2024) 29 (1): 9–23.
Published: 25 August 2023
... of the study reveal the PR efforts carried out by the SRS, which utilized a variety of communication tools in tourism promotion. This can lead to a better understanding of global tourism PR history and more specifically the development of tourism PR in Thailand and throughout South-East Asia. Practical...
