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Keywords: Tourism promotion
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Journal Articles
The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941)
Available to Purchase
Corporate Communications: An International Journal (2024) 29 (1): 9–23.
Published: 25 August 2023
... of the study reveal the PR efforts carried out by the SRS, which utilized a variety of communication tools in tourism promotion. This can lead to a better understanding of global tourism PR history and more specifically the development of tourism PR in Thailand and throughout South-East Asia. Practical...
