Keywords: Two-way communication
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Journal Articles

Examining effects of internal public relations practices on organizational social capital in the Korean context: Mediating roles of employee-organization relationships

Daewook Kim
Journal: Corporate Communications: An International Journal
Corporate Communications: An International Journal (2018) 23 (1): 100–116.
https://doi.org/10.1108/CCIJ-01-2017-0002
Published: 05 February 2018
... argued that the success of communication management might depend on the direction and purpose of the communication. First, communication direction consists of two sub-dimensions: one-way and two-way communication (Grunig and Hunt, 1984). Huang (2004) explained that the main difference between these two...
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