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Keywords: Unified model of activism
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Journal Articles
Hallucination or vision? Establishing reliability and validity of AI-based qualitative analysis of the unified model of activism in the Scottish independence Twitter debate
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Corporate Communications: An International Journal (2025) 30 (1): 162–183.
Published: 29 October 2024
...Audra Diers-Lawson; Stuart J. Lawson Purpose The present study explores both the validation of the unified model of activism and the methodological reliability of the LlamaParsing approach to natural language processing. Theoretically, it applies the unified model of activism within the context...
Includes: Supplementary data
