...Obaid Gulzar; Muhammad Imran Malik; Faisal Nawaz; Osama Bin Shahid Purpose The study aims to investigate the relationship between internal knowledge dissemination and employee-based brand equity (EBBE) through the lens of inclusive marketing among university faculty members. The study also...

...Tom Isaacson; Anastasios Theofilou Purpose Football is the world's most popular sport and the role of football on campus is of interest to university public relations (PR) and management professionals tasked with operations, promotions and reputation management. The purpose of the study...

...Shaun Powell; John M.T. Balmer; T.C. Melewar; John M.T. Balmer; Mei‐Na Liao Purpose The purpose of this paper is to investigate student corporate brand identification towards three closely‐linked corporate brands: a UK university, a leading UK business school and an overseas collaborative partner...

...Laura M. Arpan; Arthur A. Raney; Suzanne Zivnuska This study employed a cognitive psychological approach to examining a little studied phenomenon – university image – among two groups of evaluators. The study found that different groups used different criteria when rating ten major US universities...

...Dean Kazoleas; Yungwook Kim; Mary Anne Moffitt Examines the concept of institutional (university) image from a cultural studies approach and from a quantitative perspective. Building on these and other research findings, posits that multiple changing images exist within each individual...