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Keywords: Vaccine communication
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Journal Articles
Vaccine communication in high- and low-trust countries: an exploratory study
Available to Purchase
Corporate Communications: An International Journal 1–17.
Published: 22 June 2026
...Øyvind Ihlen; Anca Anton; Camelia Cmeciu Purpose This paper explores how public health authorities' vaccine communication strategies during the COVID-19 pandemic interacted with pre-existing levels of institutional trust, and how these trust levels shaped perceived opportunities and constraints...
