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Keywords: Valuation
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Journal Articles
Accounting for public relations: exploring radical alternatives
Available to Purchase
Corporate Communications: An International Journal (2001) 6 (1): 12–17.
Published: 01 March 2001
.... It is suggested that accountants and public relations practitioners would need to work at a theoretical and practical level to develop such a framework. © MCB UP Limited 2001 Public relations Accounting Intangible assets Goodwill Valuation Evaluation continues to gain importance in public...
