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Keywords: Value co-destruction
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Journal Articles
Value co-production through external communication consulting
Available to Purchase
Corporate Communications: An International Journal (2017) 22 (4): 455–470.
Published: 02 October 2017
... them the construction of identities or reduction of anxiety. Recently, the discussion of value co-creation has been extended to bring in the concept of value co-destruction (Echeverri and Skålén, 2011). In value co-creation, service providers and customers create value together. Value co...
