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Keywords: Value co-production
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Journal Articles
Value co-production through external communication consulting
Available to Purchase
Corporate Communications: An International Journal (2017) 22 (4): 455–470.
Published: 02 October 2017
...Helena Kantanen Purpose The purpose of this paper is to examine the prerequisites of value co-production by a communication consultant and workshop participants during a communication improvement programme carried out in a medium-sized family firm. Design/methodology/approach The paper draws...
