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1-3 of 3
Keywords: Value creation
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Journal Articles
Corporate Communications: An International Journal (2026) 31 (1): 71–87.
Published: 20 May 2025
... in communication agencies were conducted and analysed using qualitative content analysis. Findings Overall, there is a discrepancy between performance expectancies and actual use of AI applications in communication agencies. AI is employed in all value creation dimensions, albeit to varying degrees. While...
Journal Articles
Corporate Communications: An International Journal (2017) 22 (2): 166–177.
Published: 03 April 2017
... attempt to address the idea of CSRCom was made by Morsing (2003) . Anne Ellerup-Nielsen can be contacted at: aen@bcom.au.dk 19 03 2017 24 03 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only CSR Value creation Corporate social...
Journal Articles
Corporate Communications: An International Journal (2016) 21 (2): 268–270.
Published: 04 April 2016
...Irene Pollach and Martin Nielsen Edited by Ansgar Zerfaβ and Manfred Piwinger Handbuch Unternehmenskommunikation. Strategie - Management - Wertschöpfung (Handbook of Corporate Communication. Strategy - Management - Value Creation) Berlin Springer 2014 1,347 pp. €149.99 printed...
