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Keywords: Virtual CSR
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Journal Articles
Corporate Communications: An International Journal (2025) 30 (6): 994–1014.
Published: 17 February 2025
... engagement in virtual CSR initiatives by focusing on the mediating role of cognitive cause proximity (i.e. cause salience and cause relevance). Design/methodology/approach Data were collected through a structured online survey on Chinese social media, which yielded 389 valid responses. Structural...
