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Keywords: Visual perception
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Journal Articles
Corporate Communications: An International Journal (2011) 16 (1): 53–64.
Published: 01 February 2011
... identity Visual perception Sensory perception Hearing Finally, the term “symbolism” needs to be considered. Balmer (1998, p. 978) uses this term when pointing out that “[…] the concept is often used in connection with organisational symbolism (i.e. corporate logos and visual identification...
