The purpose of this paper is to explore the mechanism and boundary condition of the effect of managers' negotiable fate belief (NFB) on enterprise incremental and radical innovation based on social cognition theory and social network theory.
The authors used Mplus and SPSS (Statistical Product and Service Solutions) to test the proposed model with data from 278 enterprises that have established national or municipal enterprise technology centers. In this study, questionnaires were collected through commission and field investigation.
The results indicate that managers' NFB has a significant positive impact on local and cross-border knowledge search and on the incremental and radical innovation of enterprises. Knowledge search is positively correlated with enterprise innovation and can play a mediating role between the managers' NFB and enterprise innovation. Network capability can positively moderate the relationship between managers' NFB and cross-border knowledge search but has no significant impact on the relationship between managers' NFB and local knowledge search.
Although there have been many studies of managers' cognition, little is known about how managers' NFB influences enterprise behavior and enterprise innovation. This study incorporates managers' NFB and knowledge search into the research model and examines the moderating effect of network capability between managers' NFB and knowledge search from an interactive perspective. By verifying the research model, this study offers original views on whether and how managers' NFB and knowledge search affect enterprise innovation.
