Cultural values: a cross‐national study

Reports on a survey of 980 Chinese, 964 Venezuelan and 1,878 US managers, professionals and business students, to examine cross‐national differences in individualism‐collectivism, masculinity‐femininity, uncertainty avoidance, power distance, and paternalism. Provides a brief overview of each country’s national characteristics. Describes the methodology used and analyses the data using multivariate analysis of variance. Records the findings for each of the categories measured – cultural values differ across the three nations but nothing startling or new is revealed. Advises that multinationals need to understand cross‐cultural values if they are to succeed in a global business environment.