...Paul Gibbs; Mustafa Ilkan Purpose This paper takes advantage of the closeness of two separated communities on the island of Cyprus to study how controversial products and forms of offensive advertising executions can be related to levels of religiousness, time usage and temporality. The resulting...

... on advertisement in various media. Customers surveyed in Istanbul and Wellington serve as the database. Study results and their implications are discussed. Volume 12 Number 4 2005 51 Importance of Information Sources and Media Evaluations: A Cross-National Study by Nicholas J. Ashill and Ugur Yavas The Authors...

...Walter Block Discusses Bagwell and Ramey’s theory that advertising can promote sales even if mostly informative. Posits there must be method in what would perhaps seem to be the madness of customers railing against firms’ lack of communication. Highlights the various slogans employed via jingles...