Keywords: Assertiveness
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Journal Articles
Cross Cultural Management: An International Journal (2010) 17 (4): 333–346.
Published: 26 October 2010
...Zhenzhong Ma; Alfred M. Jaeger Purpose The purpose of this paper is to investigate the role of assertiveness in determining negotiation outcomes in two different cultures and thus to help understand the cultural differences in the relationship between assertiveness and negotiation outcomes...

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