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Keywords: Authenticity
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Journal Articles
Cross Cultural & Strategic Management (2023) 30 (1): 37–68.
Published: 18 October 2022
...Yusuf Hassan; Jatin Pandey; Abhishek Behl; Vijay Pereira; Daicy Vaz Purpose The current market conditions are driving firms to plan, design and implement corporate social responsibility (CSR) policies that are true to the firms' real sense, i.e. authentic. Authenticity is an important aspect...
