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Keywords: Blind spots
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Journal Articles
Cross Cultural & Strategic Management (2016) 23 (4): 531–550.
Published: 03 October 2016
...Seung Ho Park; Gerardo R. Ungson Purpose The purpose of this paper is to apply the concept of blind spot to illustrate the misapplication of extant global strategies to emerging markets. The authors discuss cases of multinationals and indigenous local companies to draw insights on firm operations...
